Portfolio

Selected client work across health tech, fintech, AI and telecom.

Brand strategy, positioning, marketing and communications plans, events and go-to-market, delivered for B2B tech companies and the agencies around them.

Health tech and pharma

Health tech clients are B2B2C and B2B. Pharma work was delivered from the agency side.

Telios Care

Health tech / B2B / Telemedicine

  • Product value proposition
  • Marketing and communications planning
  • Campaign creative and implementation

Bayer

Pharma / Agency project management

  • Project management across 7 brands
  • 4 national promotional campaigns: Redoxon, Supradyn, Bepanthen and Afrin

Weber Shandwick

Pharma / Agency project management

  • Project management for Bayer, Merck, MSD, Novartis, Abbott and AstraZeneca

Tech

Fintech, IT services, AI and consumer technology, mostly B2B.

Airwallex

Fintech / B2B / Global payments

  • Full brand strategy
  • Positioning campaign for the EU market
  • Campaign implementation

Pontica Solutions

Fintech / B2B / Digital services

  • Product value proposition
  • Lead generation strategy
  • Event access and management
  • Annual project implementation

DSS

Fintech / B2B / IT services

  • Brand strategy
  • Media
  • Events
  • Content production

Tokero

Fintech / B2C / Crypto exchange

  • Product value proposition
  • Go-to-market strategy
  • Campaign creative and implementation

Rofintech

Fintech / B2B / Business association

  • Product value proposition
  • Rebranding
  • Website content and design
  • Social media brand assets

Montalbetti Partners

Recruitment / B2B / Executive search

  • Product value proposition
  • Branding
  • Internal CRM

Realm

Gametech / B2C / Metaverse

  • Website content and design
  • Campaign creative and implementation
  • Social media campaign implementation

123Credit

Consumer tech / B2C / Online broker

  • Product value proposition
  • Visual identity rebranding
  • Campaign creative and implementation

Druid

Generative AI / B2B

  • Annual event concept
  • Event video
  • Full brand strategy

Freelance strategy projects

Independent brand and marketing strategy engagements.

Enexus

Renewable energy / B2B EPC

  • Brand strategy and positioning

CCER

Swiss-Romanian Chamber of Commerce

  • Brand strategy and positioning
  • Social media strategy

Superliga Fantasy

Gametech / B2C / Fantasy football

  • Brand strategy and positioning
  • New business strategy
  • Sales pitch deck
  • Website content
  • Social media strategy

Zaivan Retreat

Hospitality / B2C / Luxury villa

  • Brand strategy and positioning
  • Social media strategy

Minthical

Advertising agency

  • Six months of client account management
  • Process design and efficiency strategy
  • New business

Telecom

Earlier agency work, led from the agency side.

Vodafone

Telecom

  • Mostly in-store and media campaigns across all business verticals
  • Managed an internal dedicated team of 10: account managers, copywriters, designers and desktop publishers
  • Worked with a client team of 15 to 20 people from all business units, on very diverse projects

Get in touch

If your company is ready to sharpen its position and build a marketing plan for its next stage, let's talk.

Felicia Olteanu's signature
[email protected]+40 723 124 969linkedin.com/in/feliciaolteanuBucharest, Romania